Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value
Retail TouchPoints
APRIL 29, 2022
Just last year, total returns accounted for $761 billion in lost sales for U.S. Worst of all, for all the added costs retailers take on to fulfill returns, shoppers still are unhappy after going through a hassle-filled reverse logistics process. retailers, according to NRF. Exacerbating the situation, these same shops lost $10.30
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