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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Instead of a one-sided disclosure, data privacy can and should become more of a dialogue and a choice for consumers.

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

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Google Agrees to Pay Record $391.5 Million, Adjust Data Collection Policies in 40-State Privacy Settlement

Retail TouchPoints

million privacy settlement , the largest in U.S. The investigation, which was led by Oregon Attorney General Ellen Rosenblum and Nebraska Attorney General Doug Peterson, was opened following a 2018 Associated Press article that examined Google’s Location History and Web & App Activity. Google has agreed to a $391.5

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How People Counters Safeguard Your Personal Data – Privacy in Real-World Visitor Analytics

V Count

One of the most valid concerns decision-makers have is the personal data privacy of their visitors. Countries across the world have different sets of rules for data privacy. GDPR came into force in May 2018, and the rest of the world uses similar, sometimes nearly identical data privacy standards under different names.

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

However, the reality is that many tactics relied on to achieve commercial success in this space are still dependent on predatory algorithms that violate the privacy of users, who are more aware than ever and are frustrated at the breach of trust. Taking responsibility At Lush, we consider ourselves a socially responsible brand.

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

At Aldo Group, we are proud to have been the first shoe and fashion accessories retailer to obtain the carbon neutral certification back in 2018 and to now strive for Net Zero emissions by 2050. We must ensure that our systems and data are secure and that our customers’ privacy is protected.