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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person.

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How Online Sellers Can Capitalize on Social Commerce Trends

Independent Retailer

Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. . trillion in 2022.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Will a digital Olympics be the nudge the West needs to make live shopping mainstream ? billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well. Will sponsoring brands be tarnished by the turmoil surrounding the event ? shoppers still need a bit of a nudge.

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Social commerce: The future of online retail

A1 Retail

As a result, online shopping excels. Enter social commerce. Social commerce isn’t new. Instagram trialled new tools for in-app shopping back in 2016, which in technology terms was lightyears ago, and there were others who even came before that. Social commerce today is more about the experience.

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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

A 2016 survey found that nearly 80% of impulse buys happen in-store. Online shopping has accelerated this year because of COVID-19-triggered lockdowns, and this sudden growth may become permanent. More than six out of 10 shopping journeys start online, according to Google Analytics.

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How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. IndyBest’s centralized shopping section.