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Social commerce: The future of online retail

A1 Retail

Enter social commerce. Social commerce isn’t new. Instagram trialled new tools for in-app shopping back in 2016, which in technology terms was lightyears ago, and there were others who even came before that. Back then, it was essentially online shopping but through social channels. Experience is key.

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On the board: former Big W MD championing social impact with Good360 solution

Inside Retail

Joining their board means diving into the heart of social impact and utilising my skills to make a tangible difference. DW: Big W at the time I took over as managing director in 2016 was struggling, and had been struggling for a number of years. DW: It’s about aligning corporate objectives with social responsibility.

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4 Practical Tips for TikTok Success

Retail TouchPoints

The social platform debuted in the U.S. in late 2016, and a little over five years on TikTok now sees 1 billion global users monthly. Whether it’s organic or promoted, all content shows up in the same feed, so in order for it to resonate, it should look and feel the same way that other users’ content looks and feels.”.

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Retail Statistics You Should Know

Small Biz Trends

per year on average between 2016-2021. between 2016-2021. To help you out, we have collected here east-to-implement gift card promotion ideas for your business. Brands that are registering growth are the ones that are implementing the best marketing strategies such as content marketing, social media, email marketing SEO, etc.

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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

Indeed, the high e-commerce penetration rate in China, 37 per cent for total apparel and footwear sales and almost 14 per cent for designer apparel and footwear sales in 2023, made social commerce and livestreaming the natural next step for luxury and fashion.

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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

A 2016 survey found that nearly 80% of impulse buys happen in-store. With in-store and online order histories, they can customize online promotions to grab shoppers’ attention. Social commerce plays a vital role in impulse buys because marketers can customize their messages and meet customers at the right time.

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Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. Social commerce will remain a preferred shopping channel. Social commerce promises incredible potential driven by strong collaboration with influencers.