For Online Impulse Buys, Personalization is the Sixth Sense
Retail TouchPoints
DECEMBER 2, 2020
A 2016 survey found that nearly 80% of impulse buys happen in-store. With in-store and online order histories, they can customize online promotions to grab shoppers’ attention. Social commerce plays a vital role in impulse buys because marketers can customize their messages and meet customers at the right time.
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