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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

A 2016 survey found that nearly 80% of impulse buys happen in-store. With in-store and online order histories, they can customize online promotions to grab shoppers’ attention. Social commerce plays a vital role in impulse buys because marketers can customize their messages and meet customers at the right time.

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Jason & Scot Show Episode 290 – Shoptalk 2022

Retail Geek

Scot: [5:36] Yes I was tracking a lot of the social media and it was interesting a long this so you had shoptalk which is like you know it was like one. and The Meta was like a track keynote from Benjy Shalimar who’s like the VP of Commerce which you know big roll it.