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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Benefits to retailers and brands include promoting in-store inventory in real time, using Google Shopfronts as a local, digital experience and monitoring the impact of digital advertising. Since 2016, he has become a multiple-published author, including the titles Tactical SEO and Data-Driven Marketing Content.

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Four Ways Retailers can Leverage Generative AI to Transform their Business Today

Retail TouchPoints

retailers plan to use technology and automation for their critical behind-the-scenes work, like inventory, orders, payroll and invoicing — as well as for more customer-focused needs like communications, marketing, loyalty and checkout. Square’s Future of Commerce report noted that 91% of U.S.

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How Retail Arrived at Black Friday 2017

Wiser

Shoppers can now checkout from their couches, without having to get the family bundled up at 3am. The next big wave to change Black Friday was the lengthening of the promotional calendar—making Black Friday into “Black November.” so of course they took advantage of this and offered promotions earlier in the season. .

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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

During the 2016 holidays, the International Council of Shopping Centers (ICSC) found that nearly 70 percent of purchases were made with retailers who had both a brick and mortar and online store. Making returns easier for shoppers removes some of the barriers to checkout. Ship from Store . Need better data to inform your decisions?

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Why Online Store Owners Should Be Using Google’s Currency Conversion in Google Merchant Center

Store Growers

In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. Also, when you add new locations where you’re selling your products, you can experiment with different promotion angles and other marketing features that might work better for the country in question.

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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

A 2016 survey found that nearly 80% of impulse buys happen in-store. With in-store and online order histories, they can customize online promotions to grab shoppers’ attention. The collaborative and community aspects also help create an environment that can promote buying behavior.

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How MVMT Watches Uses Google Ads To Sell $80M/Year

Store Growers

In 2016, MVMT did $60M in revenue. Since the MVMT YouTube channel is pretty small, a lot of those clicks either come from paid ads or other channels promoting the brand to collect affiliate commissions. Search Ad for MVMT’s anniversary promotion. As the promotion came to an end, an extra line pushed the urgency a bit harder.