For Online Impulse Buys, Personalization is the Sixth Sense
Retail TouchPoints
DECEMBER 2, 2020
A 2016 survey found that nearly 80% of impulse buys happen in-store. With in-store and online order histories, they can customize online promotions to grab shoppers’ attention. The point-of-sale remains a big opportunity for impulse buys. Targeting consumers on social networking sites works.
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