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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale] ,” he shared in an interview with Retail TouchPoints.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Retailers can attract content creators by updating store designs with appealing color palettes, greenery, unique displays and accessories, and by promoting these Instagrammable spaces on their own and creators’ social platforms.

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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

With in-store and online order histories, they can customize online promotions to grab shoppers’ attention. The point-of-sale remains a big opportunity for impulse buys. Social commerce plays a vital role in impulse buys because marketers can customize their messages and meet customers at the right time.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” For example, since affiliates are paid commissions on sales, Educational Insights can increase the commission they offer during times when it wants to rev up promotion. “As

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Retail Media: Everything You Need to Know

Retail TouchPoints

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. Even just with the cooler aisle to start, that gives you much more data to show measurement and make that media more efficient.

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Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

Retail TouchPoints

Conor Riley: Several years ago, our products were promoted primarily through subscription boxes geared toward a younger consumer base at $10 per month , but then our brand was picked up by stores like Nordstrom. where it is being sold at higher price points. promoted our product without being paid.

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