Retail TouchPoints
AUGUST 31, 2022
From the point-of-sale to stock information, the retail industry is brimming with data. Yet these data points are only part of the story. Awareness of consumer behavior in the offline retail world can help brands drive sales, find ideal customers, and innovate. Use Location Data to Better Understand your Audience.
Retail Focus
APRIL 4, 2024
Digital transformation has extended the customer experience beyond the point of sale. Channels Adopted: Hermes primarily utilises its official website and select social media platforms for brand promotion. Channels Adopted: The choice of digital channels for brand promotion and engagement also varies.
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Retail TouchPoints
AUGUST 29, 2023
We began offering the option for customers to go online to make an appointment for a store visit in 2010, debuted the MyVerizon app in 2011 and began offering BOPIS (buy online, pick up in-store) in 2016. It helps keep all the promotions and performance metrics, leadership results and recognition in one place.
Inside Retail
APRIL 29, 2023
The trend was evident well before then but gathered pace in the last three years as businesses promoted card-only and contactless payments in response to lockdowns and infection concerns. 3 The hidden cost of cash For many organisations, completing the sale with the least disruption is usually more important than eliminating cash.
Retail TouchPoints
DECEMBER 2, 2020
A 2016 survey found that nearly 80% of impulse buys happen in-store. With in-store and online order histories, they can customize online promotions to grab shoppers’ attention. The point-of-sale remains a big opportunity for impulse buys. How much of that happens in-store versus online is hard to say.
365 Retail
MAY 27, 2021
Their innovative partnership with Amazon – offering free same-day grocery delivery to Prime members – was established in 2016 but has grown exponentially over lockdown as both retailers tried to support customers staying at home. Morrisons has moved away from its’ ‘More’ loyalty points scheme to launch the My Morrisons app.
Retail TouchPoints
MARCH 25, 2021
The EU set the stage for these changes in 2016 with its General Data Protection Regulation (GDPR), which laid out firm guidelines for the protection and sharing of consumer data. The Demise of the Third-Party Cookie. A Growing Reliance on ‘Walled Gardens’.
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