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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Do you know the average conversion window of each channel in your media plan? Amplifying your message across channels.

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New Zealand skincare brand Emma Lewisham enters Credo Beauty 

Inside Retail

After forging a successful corporate career as a strategy and marketing executive for Japanese tech company Brother International, Lewisham was inspired to reflect on the potentially harmful ingredients in the skincare she was using after a series of personal events. Inside Retail : How did you come up with the concept for your brand?

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Analysis: Will the market pay 7-Eleven’s $2 billion asking price?

Inside Retail

The 7-Eleven Holdings board’s decision to seek a buyer for its network of about 750 retail outlets continues a seismic restructuring of the convenience retail market in Australia. The decision by the leading retail franchisor and Australia’s largest private company in fuel sales should have caught no one by surprise.

Marketing 147
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Getting Retail Website Localization Right the First Time

Retail TouchPoints

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. In recent months the global COVID-19 pandemic has had a huge impact in retail. And cross-border ecommerce is booming.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. That’s why these immersive experiences need to be a near-term goal, and not part of retailers’ five-year plan.

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Why Nike is putting used sneakers back on the shelf

Inside Retail

According to ThredUp, a digital platform in the US that enables consumers to buy and sell secondhand clothing, the resale market grew 21 times faster than the retail market overall in 2016-2019, and is expected to be worth US$51 billion by 2023.

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Best Retail Marketing Tips for 2019

Retail Next

Needless to say, the online retail industry has gotten bigger. From $390 billion in 2016, total sales jumped to $453 billion in 2017. While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too.