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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.

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Quad Assortment and Pricing Data Illuminates Fashion Trends

Wiser

Looking at several large retailers makes it apparent how and when merchants adapt to this phenomenon. The chart below lists the retailers with the highest number of chokers or choker-related apparel. As seen in the graph below, bomber jackets have displayed an overall steady incline in terms of quantity among major retailers.

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How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

In 2016 Whole Foods decided to give the company a chance by placing Beyond Meat in its meat section. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Beyond Meat entered into a partnership with PepsiCo. Do you like this content?