Forever 21: 4 Reasons it Failed & Filed for Bankruptcy
Indigo 9 Digital
FEBRUARY 28, 2023
New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.
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