Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Wiser

AUGUST 10, 2017

Looking at several large retailers makes it apparent how and when merchants adapt to this phenomenon. The chart below lists the retailers with the highest number of chokers or choker-related apparel. As seen in the graph below, bomber jackets have displayed an overall steady incline in terms of quantity among major retailers.

Fashion 90

Fashion Fast Fashion Department Stores Apparel 90

Indigo 9 Digital

MAY 31, 2022

In 2016 Whole Foods decided to give the company a chance by placing Beyond Meat in its meat section. Beyond Meat believes that protein is protein and consumers shouldn’t care if it comes from a plant or an animal. Beyond Meat burgers even have grill marks further convincing consumers that maybe it really is like meat.

Marketing 52

Marketing Advertising Fast Fashion Consumer 52