article thumbnail

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

article thumbnail

2021 Global Retail Trends That Paved the CPG Way

Rangeme

That’s what global consumers are saying, united by product trends that transcend consumer packaged goods (CPG) categories and national boundaries. Today’s global consumer trends influence e-commerce strategies, online marketplace assortments, and retail marketing trends in the U.S. and beyond.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Once Oatly’s creamy oat milk hit the shelves in America in 2016 it didn’t take too long for the product to take off. By all accounts Oatly is an overnight success.

article thumbnail

How Nike is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

For example, in 2016 Adidas’ market share in the United States was 6.8% In 2016 it hired its first chief digital officer and in 2017 Nike launched an initiative called the Consumer Direct Offense. In 2016 it hired its first chief digital officer and in 2017 Nike launched an initiative called the Consumer Direct Offense.

article thumbnail

Retail Statistics You Should Know

Small Biz Trends

The following retail stats from IBISWorld will help you understand the landscape of small specialty retail stores in the US: There are around 131,470 small specialty retail stores in the US in 2021. per year on average between 2016-2021. between 2016-2021. The number of small specialty stores has declined 0.8%

article thumbnail

How Chadstone became Australia’s most profitable shopping centre

Inside Retail

Here, we ask Whitehead about the role of the shopping centre in the age of e-commerce and what retail trends he’s got his eye on. Inside Retail : What have been the biggest changes at Chadstone over the past 60 years? At Chadstone, we continue to deliver memorable and first-to-market retail experiences for visitors to enjoy.

Shopping 147
article thumbnail

Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. billion in 2016 to $3.1