Indigo 9 Digital

FEBRUARY 8, 2023

But that’s exactly what Allbirds did when it launched its Wool Runner sneaker in 2016. Sustainability wasn’t en vogue at the time but still the founders focused on creating a shoe that has “ natural, renewable and biodegradable benefits ” because it is made from wool. It did what many often find difficult to do. Create a great product.

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Wiser

NOVEMBER 16, 2016

As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. E-commerce sales revenue for the 2016 holiday season is expected to reach almost $95 billion. Let’s take a look at a product category that is often the focus of holiday sales: women’s handbags.

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Indigo 9 Digital

AUGUST 16, 2022

Look at the Gap it has struggled to pass the tests of time yet the Jordan Brand is growing quickly at a time when people are spending less on clothing and more on things like technology, think iPhones and data plans. In 2016 Mike Parker, former CEO of Nike, pledged to make the Jordan Brand a $4.5 billion brand by 2022.

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Indigo 9 Digital

MAY 17, 2022

But when StockX launched in 2016 it made reselling goods even easier. Traditional retailers are not sitting back watching this market grow. In 2019 Foot Locker invested $100 million in resale platform GOAT, its largest investment ever at the time. StockX is now valued at $3.8 Sellers are charged at 9.5%

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Indigo 9 Digital

FEBRUARY 28, 2023

Retail is littered with stories like this one, about companies that were once at the top but are no longer relevant. Each step is highly digitized and integrated with another, which allows the company to churn out hundreds of new products tailored to different regions and user tastes at a daily rate. Think Sears.

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Wiser

AUGUST 10, 2017

The following is a contributed article by Vivian Yu, Data Analytics and Operations Intern at Quad Analytix. Retailers always claim to be selling this season’s “hottest trend,” but what exactly does this entail? Quad performs large-scale extraction on retail websites and visualizes the data in our web application.

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Fashion Fast Fashion Department Stores Apparel 90

Small Biz Trends

MAY 18, 2021

At its core, StockX is a resale market used for authentic sneakers (i.e., Buyers can find sneakers at less than the retail price, making it an attractive purchase for them, especially for a serious sneakerhead! StockX was founded in 2015 and launched in February 2016. Initial transactions are charged at 9.5%.

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Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. It’s really hard to acquire customers online,” said Sucharita Kodali, a retail analyst at Forrester. Casper now has more than 60 stores and several retail partnerships.

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Wiser

SEPTEMBER 28, 2017

Omnichannel retailers are at a distinct advantage because they already have the cross-channel functionalities. If last year was any indication of the sheer power of omnichannel retailers, then we’re in for a treat again this coming holiday season. Beyond that, 91 percent of shoppers made purchases at physical stores.

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Indigo 9 Digital

FEBRUARY 28, 2023

Everlane is a clothing brand that sells high quality basics (cashmere sweaters, cotton t-shirts and jeans) but at lower prices than retailers like J.Crew. Using Warby Parker’s home try on program customers are given the option of trying on five pairs of glasses at home which Warby Parker sends to customers free of charge.

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Indigo 9 Digital

JUNE 9, 2022

Some are imagining robots at our beck and call but many of the changes you will see will be more subtle than that. One of the areas several retailers are focusing on is the fitting room. Amazon claims by displaying only one of each style it can have more than twice the number of styles on the floor at one time. Fast shipping.

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Indigo 9 Digital

APRIL 19, 2023

If you order delivery frequently then you probably have had at least one bad experience. In the fourth quarter of 2022 same store delivery sales at Domino’s were down 6.6%. In 2016 Domino’s Pizza was the first company to complete a commercial drone delivery of pizza. Did your driver not show up? Or was he or she an hour late?

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Consumer Marketing Accounting Retail Trends 98

Indigo 9 Digital

MARCH 30, 2022

New Retail is an initiative aimed at connecting online and offline retail and digitizing stores to provide a better customer experience. It is also an initiative aimed at tapping into the wealth of sales that take place offline in China. Hema is rumoured to be valued at $10 billion. Fast shipping.

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Indigo 9 Digital

MAY 30, 2022

By Tricia McKinnon Since The Ordinary launched in 2016 it has taken the skincare world by storm. At one point The Ordinary sold a bottle of its Niacinamide 10% + Zinc 1% serum every three seconds. Warby Parker saw a gap in the market and launched a line of stylish prescription eyeglasses starting at $95.

Consumer 98

Consumer Marketing Retail Trends Fashion 98

Rangeme

SEPTEMBER 19, 2022

Rizos Curls runs several initiatives with their retail partners, including celebratory end caps at Target and Ulta Beauty locations. Prado’s hardest challenge as a Hispanic entrepreneur has been convincing retailers to take a chance on her brand. “I

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Indigo 9 Digital

MAY 31, 2022

By Tricia McKinnon Beyond Meat, the company that is making eating plant-based protein mainstream continues to grow at a fast pace. In 2016 Whole Foods decided to give the company a chance by placing Beyond Meat in its meat section. Eating meat is associated with strength and power while a plant based diet is not, at least not for now.

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Marketing Advertising Fast Fashion Consumer 52

Indigo 9 Digital

AUGUST 5, 2022

Spirits based ready to drink cocktails are hot right now, growing by 226% between 2016 and 2021. Some consumers also prefer smaller sizes because it allows for better portion control and according to Laguarta that is “a big trend.” wanted to stand for a flavor-forward drink,” said Fabiola Torres, chief marketing officer at PepsiCo.

Advertising 52

Advertising Consumer Marketing Retail Trends 52

Indigo 9 Digital

JANUARY 27, 2023

Gap’s sales volumes has been falling, and the brand is losing market share,” said Neil Saunders, managing director of retail at GlobalData. Amazon claims that by displaying only one of each style it can have more than twice the number of styles on the floor at one time. Do you like this content?

Apparel 52

Apparel Fashion Accessories Shopping 52

Indigo 9 Digital

FEBRUARY 9, 2023

She decided that if she was going to make cookies for a living she was going to be the best at it. After finishing culinary school Tosi worked at a number of restaurants. But as soon as she made it to the top at one restaurant she moved on to the next restaurant. Tosi’s two James Beard awards are a testament to this.

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Indigo 9 Digital

MAY 6, 2022

China’s eCommerce market is maturing and is expected to grow by 15% between now and 2025 while the rest of the world is expected to grow at a rate of 52% during that time period. In fact, we saw the acceleration of offline retail as well—there’s more of a shift toward a true omnichannel integration.”. Do you like this content?

Merchant Services 52

Merchant Services Marketing Payment Services Social Commerce 52

Rangeme

OCTOBER 26, 2021

This is the WBENC 2016 Summit & Salute in Phoenix. Being on Walmart.com and now in-store at over 1,700 Target locations was made possible through relationships with the Supplier Diversity contacts and WBENC MatchMaker opportunities. Shelly Heller, Co-Founder at Tempagenix LLC.

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Management Consumer Location Retail Trends 52

Rangeme

AUGUST 30, 2022

In 2016, Nguyen moved on to launch her current business, LUA Coffee, with the dream of sharing delicious, single-serve Vietnamese coffee with unfamiliar consumers. It’s more difficult to get the proper materials at lower prices promptly, and deliver the product to consumers quickly,” she says.

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Consumer Advertising Shopping Marketing 52

Indigo 9 Digital

APRIL 27, 2022

Take a look at what Target has been up to and see why it is leading in eCommerce. It is not a coincidence that many of the retailers that are performing well offer one stop shopping. Shopping with fewer retailers also means you pay less in delivery fees. One stop shopping. An omni-channel offering.

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Department Stores Shopping Fulfillment Consumer 52

Indigo 9 Digital

JUNE 13, 2022

At the same time competition from the likes of McDonald’s and Starbucks were luring customers away from the iconic Canadian brand. in 2016 to -1.5% Justin is so fervent in how much he loves Tims,” said Hope Bagozzi, chief marketing officer at Tim Hortons. One of the hardest things for a company to do is turnaround its business.

Promotions 52

Promotions Drop-Shipping Marketing Planning 52

Rangeme

NOVEMBER 24, 2021

Rachelle Radcliffe, Director of Brand Development at KeHE. Regarding their experience during the DIVERSEtrade event, Wangene Hall, Director of Marketing at Global Village Foods, explains “We found it easy to engage with KeHE and felt like each step was geared towards our success. Got Paella. Mulan Dumpling. Mulan Dumplings.

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Management Consumer Marketing Grocer 52

Indigo 9 Digital

MARCH 9, 2023

It seems like a misnomer that someone will place an order online at home and then will put on their jacket get into their car and go to pick it up. Take a look at Target. That sentiment was echoed when Walmart CFO Brett Briggs said : “it is a big advantage being an omnichannel retailer and I think that is showing right now.

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Indigo 9 Digital

FEBRUARY 13, 2023

But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million in 2018. Those newsletters produced 35% of the traffic to goop’s website at one time. To be successful and to have longevity you will need to reinvent yourself at some point.

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Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

MARCH 31, 2023

Based on where we are today Nordstrom wouldn’t look at the Canadian market nearly as favourably as it did over a decade ago when it was in the initial stages of considering coming to Canada. If you wanted to buy a new outfit for work or for a party there weren’t many choices at that time. Last year Farfetch brought in $4.1

Apparel 97

Apparel Department Stores Beauty and Health Wholesale 97

Indigo 9 Digital

JULY 21, 2023

Having advertised with Facebook and Instagram since very early on, we saw the cost to acquire customers rise significantly, and it's at a place now where it's just unsustainable. Shifting to retail is a great way to connect with a local audience but also have an impact on the national scale,” said Normandin. Do you like this content?

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

NOVEMBER 3, 2022

By Tricia McKinnon If you haven’t shopped at Restoration Hardware (RH) then you have likely walked past one of its luxury stores. Do you ever wonder why it’s so cheap to buy a hot dog at Costco? RH has opened at least 15 of these restaurants in North America. Restoration Hardware’s store in Yorkdale Mall.

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Home Furnishings Dead-Stock Boutique Planning 52

Indigo 9 Digital

MARCH 17, 2022

Selling on Amazon comes at a cost. Nike is an example of a high-profile retailer that decided to stop selling on Amazon in 2019. Although using FBA comes at a cost it still enables you to take advantage of the world class logistics network Amazon has created and continues to invest in. Well at least everyone is in the same boat.

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Merchant Services Advertising Shipping Wholesale 96