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Cardlytics Bolsters Digital Advertising Offering with $275M Acquisition of Dosh

Retail TouchPoints

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Will a digital Olympics be the nudge the West needs to make live shopping mainstream ? How will the splintering of viewership across media channels impact the resonance of advertising campaigns? billion in ticket sales (based on the 2016 Rio Games ), but merchandise sales will almost certainly suffer as well.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. What does that mean?

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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally. It shows where consumers dwell and which competitors they shop at, as well as complementary sites they visit before and after your business.

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Rising digital advertising costs are motivating retailers to build brand

Inside Retail

By now, we’ve all heard about the rapid growth of online shopping during the Covid-19 pandemic. The Australian digital advertising industry grew by a record 24.2 billion, the strongest year-on-year increase since 2016. per cent in FY21 to reach $11.4 If you want long-term results, you’ll have to implement long-term strategies.