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David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’

Retail TouchPoints

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

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How Lush uses its stores as platforms for education and community connection

Inside Retail

By shifting its efforts from digital advertising to grassroots advocacy, the brand is recasting its physical stores as platforms for social impact and conscious engagement. during the 2016 federal election, distributing voting guides and campaigning on reef protection. A partnership with GetUp!

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How soda brand Olipop leverages pop-culture moments to grow

Inside Retail

Pooling together the US$100,00 they received from selling Obi in 2016, Goodwin and Lester dived back into the world of healthy sodas and ended up hitting a grocery retail jackpot. By the end of 2024, the brand is set to hit US$500 million in sales, over double the US$200 million Olipop generated in 2023.

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Macy’s Leaders Answer 6 Big Questions About the Company’s Future at NRF

Retail TouchPoints

If I said in either channel, physical or digital, we can expand or contract any business based on the opportunity that we see that season; if men’s is a little softer and women’s is doing well, we can fund into those things with more people, more advertising, more inventory.

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Aldi at 35: How the German discounter has disrupted the UK grocery sector

Retail Gazette

The arrival of Kevin the Carrot Aldi’s Kevin the Carrot character has become a household name – but it wasn’t until 2016 that he made his first appearance in the grocers Christmas advert. Created by advertising agency McCann Manchester, Kevin the Carrot has featured in every Christmas campaign since.

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What it means to build a ‘DTC-smart’ brand for today’s retail environment

Inside Retail

In 2016, Facebook organic reach hovered around 16 per cent per post. Then there are Meta’s 2025 restrictions on health-related advertising, tightening the noose for wellness, beauty and supplement brands, which had pretty much relied on aspirational content for the past decade. Additionally, paid reach is not faring any better.

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Jason & Scot Show Episode 327 Agentic Commerce

Retail Geek

Scot highlights recent statistics from eMarketer that predict exponential growth in AI-related ad spending, setting the stage for a potential paradigm shift in online marketing and advertising dynamics. So they’re bringing someone that has deep e-commerce experience cpg and adds.