How a Popular Beauty Blog Turned into Glossier
Indigo 9 Digital
AUGUST 18, 2023
Weiss then translated a dedicated millennial readership as well as an Instagram following into a set of loyal customers when she launched Glossier in 2014. Glossier decided to capitalize on brand ambassadors, customers that were already promoting its products online for free. Glossier was valued at $1.8 Do you like this content?
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