Indigo 9 Digital

AUGUST 18, 2023

Weiss then translated a dedicated millennial readership as well as an Instagram following into a set of loyal customers when she launched Glossier in 2014. Glossier decided to capitalize on brand ambassadors, customers that were already promoting its products online for free. Glossier was valued at $1.8 Do you like this content?

Department Stores 52

Department Stores Retail Trends Promotions Consumer 52

Indigo 9 Digital

MARCH 31, 2023

But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97

Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Do you like this content? Aggressive store expansion and failure to adapt to eCommerce.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. Free samples are really just another form of marketing retailers use to generate more sales.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Rangeme

MAY 26, 2022

In honor of these heritage celebrations, we asked AANHPI- and Haitian-owned brands on RangeMe about the stories behind their culture and the obstacles they have faced within the retail world. The Nona Lim brand was born in 2014 and has since expanded as a national brand with noodles, broths, and sauces. AANHPI-owned brands on RangeMe.

Outdoor 52

Outdoor Shipping Accounting Promotions 52

Indigo 9 Digital

MARCH 11, 2022

Classes can be offered by almost any retailer that sells a product. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts. A lot of times a retailer can’t quite figure out why their business isn’t performing the way they want it to.

Customer Experience 52

Customer Experience Loss Prevention Employee Engagement Wholesale 52

Indigo 9 Digital

FEBRUARY 8, 2023

We often wondered if the natural, anti-bacterial, anti-odour properties of wool were the answer to our smelly shoes and it led to the question: ‘why had wool never been used to make the upper of a shoe before,’” wrote the brand in its 2014 Kickstarter campaign. If it’s cliché to say to focus on a niche market it’s for a reason.

Consumer 98

Consumer Marketing Accessories Retail Trends 98