Indigo 9 Digital

AUGUST 18, 2023

Weiss then translated a dedicated millennial readership as well as an Instagram following into a set of loyal customers when she launched Glossier in 2014. Glossier decided to capitalize on brand ambassadors, customers that were already promoting its products online for free. Glossier was valued at $1.8 Do you like this content?

Department Stores 52

Department Stores Retail Trends Promotions Consumer 52

Indigo 9 Digital

MARCH 31, 2023

When Nordstrom was planning its entry into Canada right round the time these luxury online retailers were getting started Nordstrom may have been unaware of these competitors or it may have underestimated how many consumers would flock to these sites. More brands are selling direct to consumer. Do you like this content?

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97

Indigo 9 Digital

FEBRUARY 28, 2023

It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. Do you like this content?

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

MARCH 17, 2022

Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Launch a bring a friend & get a discount promotion.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Rangeme

MAY 26, 2022

The Nona Lim brand was born in 2014 and has since expanded as a national brand with noodles, broths, and sauces. RangeMe offers access to retailers and I really appreciate the targeted diversity programs and other category-specific programs. It’s more cost-efficient than trade shows, which can be very expensive.

Outdoor 52

Outdoor Shipping Accounting Promotions 52

Indigo 9 Digital

MARCH 11, 2022

Classes can be offered by almost any retailer that sells a product. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts. A lot of times a retailer can’t quite figure out why their business isn’t performing the way they want it to.

Customer Experience 52

Customer Experience Loss Prevention Employee Engagement Wholesale 52

Indigo 9 Digital

FEBRUARY 8, 2023

We often wondered if the natural, anti-bacterial, anti-odour properties of wool were the answer to our smelly shoes and it led to the question: ‘why had wool never been used to make the upper of a shoe before,’” wrote the brand in its 2014 Kickstarter campaign. That promoted Casper to expand into new categories like bedframes and dog beds.

Consumer 98

Consumer Marketing Accessories Retail Trends 98