Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 286

Marketing Advertising Consumer Marketing Spend 286

Inside Retail

APRIL 25, 2021

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. A turnaround program was set in motion in 2014, focused on cost-cutting and trendier merchandise that abandoned its logo-centric designs to a certain extent.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

Retail Gazette

OCTOBER 26, 2023

The retailer was notorious for its steamy advertising campaigns, which often featured young female staff members alongside its cult products including the infamous tennis skirts and disco pants. The alleged misconduct , coupled with questions surrounding its advertising methods, sent sales at American Apparel spiralling.

Fashion 59

Fashion Boutique Apparel Fast Fashion 59

Indigo 9 Digital

JUNE 28, 2022

During that time Mark Jefferies, the CEO of Abercrombie & Fitch from 1992 to 2014 made a number of controversial comments about the brand including when he said that: “Abercrombie is only interested in people with washboard stomachs.” Competition from fast fashion retailers and the rise of athleisure lured customers away.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98