Abercrombie & Fitch’s Turnaround, Why its Working
Indigo 9 Digital
JUNE 28, 2022
During that time Mark Jefferies, the CEO of Abercrombie & Fitch from 1992 to 2014 made a number of controversial comments about the brand including when he said that: “Abercrombie is only interested in people with washboard stomachs.” Competition from fast fashion retailers and the rise of athleisure lured customers away.
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