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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.

Fast Fashion 98
Fast Fashion Fashion Apparel Department Stores 98
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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

JUNE 28, 2022

During that time Mark Jefferies, the CEO of Abercrombie & Fitch from 1992 to 2014 made a number of controversial comments about the brand including when he said that: “Abercrombie is only interested in people with washboard stomachs.” Competition from fast fashion retailers and the rise of athleisure lured customers away.

Fashion 98
Fashion Fast Fashion Consumer Marketing 98
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