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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.

Marketing 291
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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

At the time, it described itself as “the essence of privilege and casual luxury”, with a product offer focused on ‘all-American’ premium casualwear. Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency.

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6 hugely popular fashion retailers that fell out of favour

Retail Gazette

Fashion has always been notoriously fickle and brand popularity can wane seemingly overnight. Retail Gazette takes a look at the fashion retailers that were once some of the most coveted brands around but now no longer hold mass appeal. The board ousted Charney in 2014 before filing for a Chapter 11 bankruptcy a year later.

Fashion 59
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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

After growing for decades Abercrombie & Fitch’s revenues peaked at $2.1 Charged with task of turning the brand around Horowitz made sweeping changes at Abercrombie & Fitch and they are working. Competition from fast fashion retailers and the rise of athleisure lured customers away. billion in 2012.

Fashion 98