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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

The fast fashion retailer initially re-entered China for the third time in August 2021 through online platforms Vipshop and Pinduoduo. Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival. ET to learn more about how to navigate this space.

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Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

The real thrust of the campaign, which included a fake fashion show at Berlin Fashion Week, was to highlight the reality of working conditions in the Southeast Asian factories where Adidas’ clothes are made. He feels if consumers individualise their fashion choices, brands will have no choice but to accommodate this.

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How retailers are tackling textile waste as Aussies overconsume

Inside Retail

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.

Marketing 271
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“Steal with pride”: How Officeworks and Woolies are tackling sustainability

Inside Retail

Consumers hold firm expectations that environmental sustainability and social responsibility should be at the forefront of everything from executive strategy, to day-to-day operations. Just make a start According to Hunter, a key priority for Officeworks is ensuring that sustainability doesn’t come at an additional, consumer cost.

Fashion 264
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Premium fashion retail brands navigating changing tides in the retail landscape.

Retail Focus

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. The world of fashion retail is constantly evolving, and premium fashion retail brands find themselves at the forefront of this ever-changing landscape. Therefore, they should be looking at implementing strategies to ensure sustainability.

Fashion 147
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The case for a three-pronged approach to sustainability

Inside Retail

Sustainability from an industry perspective Sustainability continues to be top of mind for industry, particularly in the retail and fashion industries. At the annual conference, this year hosted in Sydney, ICPEN brought together experts from government, industry and academics to discuss sustainability from an industry perspective.