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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.

Marketing 255
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Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

Spring Fair, the UK’s largest and most inspirational retail marketplace for Home, Gift and Fashion, closed on a high after four days of intensive buying, creativity and fun, and now looks ahead to its 75 th anniversary in 2025. We’re really hot on textiles at the show, along with vases and ceramics.

Fashion 59
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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

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Jason & Scot Show Episode 316 Annual Predictions 2024

Retail Geek

2023 Predictions Recap Jason : At least 2 retail bankruptcies (besides Party City) Yes BNPL Consolidation (Klarna, Affirm, Afterpay. Sezzle) – at least one merges/exits US or BNPL. At least 1 top 20 retailer launches a digital in-store ad network AI is even hotter at end of 2024 than now. Shein successful IPO.

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Jason & Scot Show Episode 297 -GroceryShop 2022 and news

Retail Geek

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Scot: [1:14] Huh figures you never know where it’s going to come at you. Episode 297 of the Jason & Scot show was recorded on Tuesday October 4, 2022.

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Jason & Scot Show Episode 303 Amazon, Walmart and E-com Q4 Results

Retail Geek

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. portion at least and you know there’s this.

Apparel 52
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Jason & Scot Show Episode 284 Annual Predictions 2022

Retail Geek

commerce penetration says at 16% or better in 2021. Jason: [8:35] Well there’s a there’s a paid version which is well worth it if you follow the industry but they do publish their monthly forecasts for free on their website at bricks me cliques.com. Yes spac/ipo? Dnvb wave Yes. Scot Total Score: 3 of 5.