Inside Retail
FEBRUARY 5, 2024
A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics.
Retail TouchPoints
OCTOBER 26, 2023
At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.
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Inside Retail
JUNE 17, 2021
UK department store John Lewis is famous for its moving Christmas advertisements, which it first launched in 2013. The commercial cost £7 million to create but realised about a £100 million in return on investment. You need to be able to articulate your brand’s story in a way that’s relevant to the customer today.”.
Retail TouchPoints
JUNE 6, 2022
Collaboration is the new competition; it was back in 2013 that Harvard Business Review used this sentence to headline an article on how to drive large-scale social change through collaboration. Almost a decade later, the term is absolutely still valid when it comes to defining the status quo in the retail industry.
Indigo 9 Digital
MARCH 9, 2023
For many years analysts were saying stores are dead but if Walmart didn’t start testing grocery pickup back in 2013 its grocery pickup services would not have performed so well when put to the test during the pandemic. Walmart had this foresight and a decade ago in 2013 it started testing a grocery pickup service.
Indigo 9 Digital
SEPTEMBER 26, 2023
Nearly a decade ago when Best Buy was trying to turn its business around one of the things it did that was quite effective was to allow Apple, starting in 2013, to set up store in store selling areas within Best Buy locations becoming one of the first retailers Apple partnered with. Even Warren Buffett would be impressed with those returns.
365 Retail
OCTOBER 17, 2023
And they have rewards programs for return customers. Apps allow restaurants to offer deals and advertise to local app users. In 2013, only 4% of people surveyed had used food delivery apps. You can see prices up front. The apps show the full cost including fees so you aren’t surprised at the end. No need to pay cash.
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