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Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix

Retail TouchPoints

Knix was founded in 2013 on the premise that the foundationwear category should include leakproof underwear and apparel such as activewear as it attempted to dispel stigmas related to women’s bodies. The retailer has also committed to featuring customers in its advertising campaigns.

Apparel 182
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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics.

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FTC Taking Another Look at Online Disclosures

Hunton Andrews Kurth

First issued in 2000 and then updated in 2013, the agency’s.com Disclosures guidance has long set benchmarks on incorporating relevant limitations and qualifying information in digital advertising. The FTC is taking comment s on these questions through August 2, 2022.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 281
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What brands can learn from The North Face’s response to Pride critics

Inside Retail

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. In the end – who wants to be a part of that.”

Outdoor 130
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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. If we could make it so that those other 13-year-olds out there don’t feel insecure about the things that aren’t traditionally shown in beauty advertisements, that to me is such a huge win.”

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How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Retail TouchPoints

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

Planning 271