Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix
Retail TouchPoints
SEPTEMBER 29, 2022
Knix was founded in 2013 on the premise that the foundationwear category should include leakproof underwear and apparel such as activewear as it attempted to dispel stigmas related to women’s bodies. The retailer has also committed to featuring customers in its advertising campaigns.
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