How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’
Retail TouchPoints
OCTOBER 26, 2023
At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.
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