2013 Advertising Fashion 
Inside Retail
MAY 16, 2024
Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.
Inside Retail
JUNE 27, 2024
Scaling a small business Founded in 2013, the first iteration of Bydee was a purely product-focused passion project, “I was making all the swim and bralettes myself.” I studied a Bachelor of fashion and textiles and from there I started doing market stalls and that’s the first iteration of the formal business side of things,” she said.
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Retail TouchPoints
MARCH 27, 2025
Contextual Relevance Another core tenet of media is ensuring that content, especially advertising, is relevant to viewers. Our belief has always been that sustainable fashion shouldn’t only be accessible to people of a certain wealth bracket , Tulip added. DoorDash and CVS can attest to this reality.
Inside Retail
JUNE 17, 2021
“I came from a very traditional public relations firm, I used to do PR for very traditional fashion brands, one of the things that I had to learn when I joined Zalora was to really get my hands dirty with data and insights,” explained Christopher Daguimol, head of corporate communications at fashion and lifestyle e-commerce platform Zalora. “I
Hunton Andrews Kurth
MAY 12, 2022
On March 29, 2022, the Trademark Trial and Appeal Board (TTAB) re-designated its January 19, 2022 decision In Re Jasmin Larian, LLC as precedential, forcing fashion designers and retailers to grapple with its implications for trade dress applications for product design. CULT GAIA’s Ark bag was no exception.
Inside Retail
JUNE 21, 2023
Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. In the end – who wants to be a part of that.”
Inside Retail
AUGUST 11, 2024
Compared to other platforms, it places greater importance on the quality of text and images and adopts a strict policy towards advertisements, plagiarism, and low-quality content. Founded in 2013, the Chinese social platform has more than 300 million monthly active users, with 70 per cent being female.
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