category advertising-marketing 
Inside Retail
MAY 16, 2024
Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.
Inside Retail
FEBRUARY 5, 2024
A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics. billion and $1.6
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Retail TouchPoints
SEPTEMBER 29, 2022
The closing of the transaction was completed as Knix celebrated its 2 million customer milestone during a time when the intimates category is slated to reach $16.2 Its wireless bras have grown in popularity among consumers as the demand for comfortable intimates options continues to grow. billion in the U.S.
Retail TouchPoints
FEBRUARY 16, 2021
However, there’s a huge opportunity right now for CPG brands and grocery retailers that want to win the digital basket and the digital consumer, which is being able to reach consumers in environments other than the retailer site. and understand that, today, this is the store.
Inside Retail
MARCH 3, 2024
The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34
Hunton Andrews Kurth
MAY 12, 2022
Trade dress is a sub-category of trademarks traditionally reserved for product packaging. However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods. There are three main takeaways for litigators.
Retail TouchPoints
JUNE 6, 2022
Collaboration is the new competition; it was back in 2013 that Harvard Business Review used this sentence to headline an article on how to drive large-scale social change through collaboration. Almost a decade later, the term is absolutely still valid when it comes to defining the status quo in the retail industry.
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