2013 Advertising Consumer Returns 
Inside Retail
FEBRUARY 5, 2024
A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics. billion and $1.6
Inside Retail
JUNE 17, 2021
Imran Khan, consumer goods and retail industry director at Salesforce, said the retail industry also need game designers and programmers. “If People from the retail industry would need to change their customer experience and make it more interesting [for their consumers].”. Creativity and talent for storytelling.
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Retail TouchPoints
JUNE 6, 2022
Collaboration is the new competition; it was back in 2013 that Harvard Business Review used this sentence to headline an article on how to drive large-scale social change through collaboration. Almost a decade later, the term is absolutely still valid when it comes to defining the status quo in the retail industry.
Indigo 9 Digital
MARCH 9, 2023
For many years analysts were saying stores are dead but if Walmart didn’t start testing grocery pickup back in 2013 its grocery pickup services would not have performed so well when put to the test during the pandemic. Walmart had this foresight and a decade ago in 2013 it started testing a grocery pickup service. More than 1.7
Indigo 9 Digital
FEBRUARY 28, 2023
Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.
Indigo 9 Digital
SEPTEMBER 26, 2023
Nearly a decade ago when Best Buy was trying to turn its business around one of the things it did that was quite effective was to allow Apple, starting in 2013, to set up store in store selling areas within Best Buy locations becoming one of the first retailers Apple partnered with. Even Warren Buffett would be impressed with those returns.
Independent Retailer
NOVEMBER 21, 2022
A Shift In Advertising Focus. Consumer Spending Will Be Lower. Facing a Christmas that some economists predict could be ‘called off’ in the eyes of consumers, retailers are braced to do all they can to help shoppers spread the cost; and in turn, keeping profits stable and business afloat. by Mark Hook. A Shift In Focus.
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