How Parachute’s consistent marketing and quality designs won over millennials
Inside Retail
DECEMBER 5, 2024
While helping her friends decorate their first apartments in New York back in 2012, Kaye began to explore the different home goods brands that were out there and saw that there was a much left to be desired design-wise. In addition to thriving DTC operations, there are now 26 physical Parachute stores located across the US.
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