“Consumers want to be thrilled”: HP Malaysia MD on retail’s “seismic shift”
Inside Retail
AUGUST 14, 2022
From offering AR and VR games to daily livestream sessions and an in-store cafe, technology giant HP is stepping into the next era of experiential retail with the launch of its first Experience Hub in Southeast Asia. “In The tailored shopping experience we expect online is now an expectation offline as well,” he said. Growth is evident.
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