category advertising-marketing 
Retail TouchPoints
APRIL 26, 2024
The company was founded in 2012 with its core product offering, BarkBox. Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Consumers want what is best for their dog; it’s personal.
Retail TouchPoints
AUGUST 17, 2023
Sustainable CPG brand Grove Collaborative is making some major leadership changes to follow through on its vision for future growth and market expansion. year-over-year drop in net revenue, which the company said was due to its reductions in advertising spend and focus on profitability.
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Retail TouchPoints
JANUARY 18, 2021
ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Consumers quarantined in their homes have been watching more television than ever before.
Retail TouchPoints
JANUARY 20, 2023
If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. consumers spent $1.7 Thus, retail media is poised to become the newest competitive battleground in digital advertising. The playing field.
Retail TouchPoints
SEPTEMBER 28, 2020
With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. And while companies would ordinarily have to pay to list their products, for the first time since 2012, they can now do so for free.
Hunton Andrews Kurth
MAY 12, 2022
Trade dress is a sub-category of trademarks traditionally reserved for product packaging. However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods. There are three main takeaways for litigators.
Wiser
OCTOBER 2, 2020
We have answers in this webinar, held on September 25th, 2020, and hosted by the Category Management Association. Welcome on a Friday morning, to listen in on a really outstanding webinar that we have being hosted by the Category Management Shopper Insights Association. I’ll be emceeing today’s event.
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