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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade.

Marketing 244
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The Ethical Shopping Journey

Retail TouchPoints

One of my first jobs was at The Body Shop. It was the early 1990s, and the store was situated in a shopping mall. In addition to soaps that smelled like various types of fruit and lip balms in small pots, The Body Shop was known for its values. At the time, there was no online shopping. Processed with VSCO with a9 preset.

Shopping 284
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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. And while companies would ordinarily have to pay to list their products, for the first time since 2012, they can now do so for free.

Shopping 252
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Home Depot Enhances Loyalty Program for High-Value Professional Customers

Retail TouchPoints

New perks include an Elite Support Line for prioritized exclusive assistance for business needs and account management services with personalized purchase support from Home Depot experts. We’re focused on serving the Pro no matter where, when and how they choose to shop with The Home Depot.”.

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Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores

Retail TouchPoints

Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done online. The pandemic helped, of course, but that alone cant account for the companys impressive growth over the past 13 years. Instacart executives celebrate the company’s IPO on Sept.

Grocer 191
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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Even more impressive, eMarketer expects it to nearly double, from $31 billion in 2021 to more than $61 billion by the end of 2024, when it will account for almost 20% of digital advertising spend. Among tech giants, Alphabet should be the most nervous about RMNs now that 63% of consumers start their search on Amazon when shopping online.

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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

During her time at Lululemon, which spanned 13 years from 2012 to 2020, Shaughnessy led over 40 stores and oversaw the brand’s national wholesale and community presence in ANZ. As an omnichannel retailer, making it easier to shop the brand is the main priority, Shaughnessy told Inside Retail. “A

Planning 264