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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The Iconic has been setting the standard in Australia and New Zealand’s retail industry since its launch in 2011, with its multi-brand fashion platform backed by unmatched delivery and returns. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130
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EE and ITV unveil latest store opening on the cobbles of Coronation Street, in new partnership

Retail Focus

Pete Jeavons, Marketing Communications Director at EE said: “Our retail stores are recognisable on high streets and in communities across the country, offering personal, local service and the best possible customer experience. In fact, 95 per cent of the population is within a 20-minute drive of an EE store.

Returns 130
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What’s Cooking: transforming to modern retail with unified commerce

Inside Retail

The era of digital transformation has seen traditional brick-and-mortar retailers challenged to integrate their offline and online channels seamlessly in order to create a unified customer experience. times lift in return on ad spend for total sales, reducing customer acquisition costs and expanding audiences.

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Retail appointments of the week

Inside Retail

Herrington brings 17 years of experience at Amazon to the role, including more than seven years as senior vice president of the North American consumer business. He launched AmazonFresh in 2007 and has served on the e-commerce company’s senior leadership team since 2011. “I Dan Murphy’s boss to head M&S Food.

Finance 130
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Has Online Grocery Delivery Plateaued?

Retail TouchPoints

In 2011, less than 1% of grocery shopping was done online. In 2021, even as shoppers returned to the store as pandemic restrictions lifted, it still grew a bit more to over $90 billion ( 10% of the total), according to Mercatus. Its growth had been slow for a decade as so many other retail channels or categories continued to take off.

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EE and ITV unveil latest store opening on the cobbles of Coronation Street, in new partnership

A1 Retail

Pete Jeavons, Marketing Communications Director at EE said: “Our retail stores are recognisable on high streets and in communities across the country, offering personal, local service and the best possible customer experience. In fact, 95 per cent of the population is within a 20-minute drive of an EE store.

Returns 75
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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that was almost impossible to find on the internet — transience. Not to mention that AR try-on has been proven to increase conversion and reduce returns.