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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130
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EE and ITV unveil latest store opening on the cobbles of Coronation Street, in new partnership

Retail Focus

Pete Jeavons, Marketing Communications Director at EE said: “Our retail stores are recognisable on high streets and in communities across the country, offering personal, local service and the best possible customer experience. In fact, 95 per cent of the population is within a 20-minute drive of an EE store. .”

Returns 130
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What’s Cooking: transforming to modern retail with unified commerce

Inside Retail

The era of digital transformation has seen traditional brick-and-mortar retailers challenged to integrate their offline and online channels seamlessly in order to create a unified customer experience. Retail online or in-store is about your supply chain, products, cash flow management, marketing and customer service.

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Retail appointments of the week

Inside Retail

Herrington brings 17 years of experience at Amazon to the role, including more than seven years as senior vice president of the North American consumer business. He launched AmazonFresh in 2007 and has served on the e-commerce company’s senior leadership team since 2011. “I Australia Post’s head of network technology leaves.

Finance 130
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Meet Jorge from Cisco’s partner marketing advocacy community

Cisco Retail

Jorge is an active member in Cisco’s partner marketing advocacy community that helps professionals connect with each other, share best practices, and learn from peers. I’m proud to say we won The Marketing Velocity LATAM award in both 2017 and 2018 and we were The Global Award Winners from The Partner Summit in 2018!

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EE and ITV unveil latest store opening on the cobbles of Coronation Street, in new partnership

A1 Retail

Pete Jeavons, Marketing Communications Director at EE said: “Our retail stores are recognisable on high streets and in communities across the country, offering personal, local service and the best possible customer experience. In fact, 95 per cent of the population is within a 20-minute drive of an EE store. .”

Returns 75
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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that was almost impossible to find on the internet — transience. Not to mention that AR try-on has been proven to increase conversion and reduce returns.