Starbucks’ Strategy: 4 Actions it Used to Grow Into a $100 Bln Company
Indigo 9 Digital
FEBRUARY 27, 2023
Its strategy for success has centred around a progressive investment in its employees, a world class customer experience, a focus on technology and innovation and an aggressive store expansion. As you will learn Starbucks’ excellent customer service and exceptional long-term growth is not a coincidence.
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