The Iconic’s chief marketing officer on creating a campaign that turns heads
Inside Retail
FEBRUARY 19, 2024
“This master brand campaign is designed to reignite the essence of our brand, sparking inspiration for and, in turn, create a better way to shop,” she added. Australians have never had more choice when it comes to shopping fashion online. The new campaign is intended to remind consumers of why they shop with The Iconic.
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