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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

“This master brand campaign is designed to reignite the essence of our brand, sparking inspiration for and, in turn, create a better way to shop,” she added. Australians have never had more choice when it comes to shopping fashion online. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130
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EE and ITV unveil latest store opening on the cobbles of Coronation Street, in new partnership

Retail Focus

EE is set to become the connectivity partner of Weatherfield, which will also see EE employees and shopping bags integrated into episodes of the iconic British soap. The shop facade will initially be hidden behind an EE branded hoarding from 20 th September as the new shopfront is fitted out, with the EE store front unveiled later this year.

Returns 130
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Has Online Grocery Delivery Plateaued?

Retail TouchPoints

ChaseDesign just finished our annual study of 1,000 shoppers to see what the latest insights are around online grocery shopping, specifically focused on which delivery methods are winning out pre, during and now post-COVID times. In 2011, less than 1% of grocery shopping was done online.

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What’s Cooking: transforming to modern retail with unified commerce

Inside Retail

The era of digital transformation has seen traditional brick-and-mortar retailers challenged to integrate their offline and online channels seamlessly in order to create a unified customer experience. Retail online or in-store is about your supply chain, products, cash flow management, marketing and customer service.

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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that was almost impossible to find on the internet — transience. Not to mention that AR try-on has been proven to increase conversion and reduce returns. Evolving From Fun to Function.

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EE and ITV unveil latest store opening on the cobbles of Coronation Street, in new partnership

A1 Retail

EE is set to become the connectivity partner of Weatherfield, which will also see EE employees and shopping bags integrated into episodes of the iconic British soap. The shop facade will initially be hidden behind an EE branded hoarding from 20 th September as the new shopfront is fitted out, with the EE store front unveiled later this year.

Returns 75
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The challenges and opportunities facing retailers in the metaverse

365 Retail

This is particularly important within retail—analysts predict that immersive new shopping experiences present a trillion-dollar revenue opportunity. Perhaps the most thrilling aspect of the metaverse for retailers is the potential for transformative customer experiences. Building the foundations.