The Iconic’s chief marketing officer on creating a campaign that turns heads
Inside Retail
FEBRUARY 19, 2024
Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed. The Iconic has been setting the standard in Australia and New Zealand’s retail industry since its launch in 2011, with its multi-brand fashion platform backed by unmatched delivery and returns.
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