EE and ITV unveil latest store opening on the cobbles of Coronation Street, in new partnership
Retail Focus
SEPTEMBER 16, 2021
ITV and EE today announce a new product placement partnership, with plans unveiled for EE’s latest store opening on one of the most famous streets in the UK, Coronation Street. Product placement (PP) was introduced in the UK in 2011 and ITV led the way with the very first PP on British screens.
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