article thumbnail

Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 249
article thumbnail

Nordstrom Financial Chief Bramman Steps Down; Insider Appointed Interim CFO

Retail TouchPoints

SVP and Chief Accounting Officer Michael Maher will step into the role on an interim basis while the company conducts an internal and external search for a permanent CFO. “As Maher has more than 25 years of finance and accounting experience and joined Nordstrom in 2009 as controller.

Finance 265
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

‘Everybody’s got a Levi’s story’: Chip Bergh reflects on his legacy

Inside Retail

Bergh, who has served as president and CEO of Levi Strauss & Co since 2011, is reflecting on his legacy as he prepares to hand over the reins of the $6 billion global business to his successor Michelle Gass, the former CEO of American department store chain Kohl’s, who joined Levi’s earlier this year. “The Let’s go after it.”

Consumer 245
article thumbnail

Torrid Appoints Retail Veteran as New CEO

Retail TouchPoints

Chinwe Abaelu, SVP and Chief Accounting Officer, will serve as Principal Financial Officer until Torrid appoints a new CFO. As Torrid’s CCO, Muñoz will manage product, design, product development, fabrication, sourcing, technical fit, creative marketing and merchandising. Former PVH Corp.

Apparel 249
article thumbnail

Optics for hyperscale data centers (Part 4 of 4): Cisco Optics Podcast Episode 28 notes

Cisco Retail

Director of Sales and Strategic Account Manager covering the Hewlett Packard worldwide account. In 2011 Ron moved to Luxtera where he worked as Vice President of Sales before moving into the role as Vice President of Marketing.

article thumbnail

Optics for hyperscale data centers (Part 3 of 4): Cisco Optics Podcast Episode 27 notes

Cisco Retail

Director of Sales and Strategic Account Manager covering the Hewlett Packard worldwide account. In 2011 Ron moved to Luxtera where he worked as Vice President of Sales before moving into the role as Vice President of Marketing.

article thumbnail

Silicon Photonics Explained: Cisco Optics Podcast Episode 15 notes

Cisco Retail

Director of Sales and Strategic Account Manager covering the Hewlett Packard worldwide account. In 2011 Ron moved to Luxtera where he worked as Vice President of Sales before moving into the role as Vice President of Marketing.