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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Shake Shack tries to differentiate itself by adapting to local markets. Shake Shack’s philosophy is no different when its expanding into international markets. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.

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How a Popular Beauty Blog Turned into Glossier

Indigo 9 Digital

By Tricia McKinnon Glossier emerged out of the popular blog Into the Gloss which Emily Weiss launched in 2010. According to Glossier’s former chief marketing officer, Ali Weiss: “even when we started ITG [Into the Gloss] back in 2010, it was never about beauty products — it was always about learning about products through people.

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8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

It’s not unlike Amazon’s entrance into the eCommerce market in the 90s. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. By the time Blockbuster filed for bankruptcy in 2010 it had $1 billion in debt. “If Do you like this content?

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From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail TouchPoints

Now may be the perfect time for more DTC brands to explore physical retail — in a post-COVID-19 landscape with prime real estate more affordable than ever, and shoppers seeking social interaction as they become comfortable visiting retail stores again. An Emerging Retail Trend. shoppers between February and March 2020.

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Warby Parker’s Strategy: 6 Things it Did Differently to Get a $2 Bln Valuation in a Decade

Indigo 9 Digital

From the beginning, Warby Parker filled a gap in the market by solving a real-world problem. Before Warby Parker entered the market, fashionable prescription eyeglasses were expensive. Without a large marketing budget at their disposal Warby Parker leveraged the platform of established brands in order to build its own.

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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Launched in 2010 AliExpress is a global retail marketplace. Alibaba’s cloud computing business is the market leader in China. AliExpress. Hema grocery stores. Source: Investopedia.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. This demonstrates the difficulty retailers with a large portion of online sales have in making profits. Casper has long leaned into digital marketing to drive awareness of its brand.