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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

in March 2020, consumer buying behavior began shifting. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. The global loyalty management market stood at $2.47 during the forecast period.

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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart. That’s much more useful [data] than the first consumer. We aren’t blindly retargeting every user,” said Natori.

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BJ’s Wholesale Club Names Interim Leader President and CEO

Retail TouchPoints

Eddy joined BJ’s in 2007 and assumed the role of EVP and CFO in 2011. Prior to joining BJ’s, Eddy served multinational manufacturing, technology, retail and consumer products companies as a member of the audit and business advisory practice of PwC. Laura Felice — currently SVP and Controller — has been appointed to replace Eddy as CFO.

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Are more discounts on the cards before Christmas?

Inside Retail

In 2007, the cash rate was on an upward trajectory hitting an 11-year high of 6.75 Discounts were the order of the day, and consumers with any cash left in their wallets got a pre-Christmas treat at the shops. But compared to 2007, we’re in slightly new territory. We’ve seen it happen before. per cent in November.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

forcing retailers to grapple with remaining relevant to increasingly price-sensitive consumers. Illustrating the consumer response to the Fed’s activity, on June 15 the U.S. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers. 7% increase.

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Case Studies of Successful Retail Product Launches: Lessons Learned

Retail Bound

Lastly, Nike made sure to continue improving the product by releasing updated versions over the years, keeping it relevant in the market. By targeting casual gamers and families, Nintendo was able to tap into a previously untapped market segment. Contact us today to get more information.