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The Buzz About Bees: It’s a Sticky Situation

Rangeme

In 2006 it was first reported that there were problems afoot with Colony Collapse Disorder (CCD), through which adult honeybees were disappearing. Consumers, says Stacey Aaronson, vice president of the retail division, “prefer to treat their issues locally rather than systemically. Browse Eczema Honey products here.

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8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

Three years after Blockbuster turned down Netflix’s offer Netflix had more than one million subscribers and by 2006 Netflix had six million subscribers. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. An inability to pivot quickly.

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

He foresaw that America’s growing railway infrastructure could be used as a way to send goods to consumers in rural communities that lived far away from stores. Consumers were finally given a way to access merchandise at much lower prices than what was available from nearby merchants. Retail stores. It was a runaway success.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. What’s most interesting about everyone’s quest to be the next Amazon is that Amazon isn’t just a retailer at all. In 2006, 12 years after Amazon went into business it launched Amazon Web Services (AWS).

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Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

It is one of the most popular brands with Gen Z consumers. How has Dove been able to stay relevant in an industry with a discerning set of consumers? When it comes to its reason for being, Dove likes to colour outside of the lines to connect more deeply with consumers. Redefining what it means to be a skincare and beauty brand.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. Do you like this content?

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Consumers simply have less money to spend. By 2018 it took 53 weeks.