eCommerce and its Profitability Issue. Why its So Hard to Make Money
Indigo 9 Digital
JANUARY 11, 2023
When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. Trader Joe’s does not offer online shopping and does not plan to.
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