Dove’s Marketing Strategy, 5 Keys to its Success
Indigo 9 Digital
MAY 16, 2022
It is one of the most popular brands with Gen Z consumers. How has Dove been able to stay relevant in an industry with a discerning set of consumers? When it comes to its reason for being, Dove likes to colour outside of the lines to connect more deeply with consumers. Redefining what it means to be a skincare and beauty brand.
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