Indigo 9 Digital

JANUARY 11, 2023

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. In the past Morgan Stanley has estimated the average order value for a one day shipping order from Amazon is $8.32. to fulfill and ship that order which means Amazon loses money on many orders. But it costs $10.59

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

FEBRUARY 28, 2023

It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. Do you like this content?

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

MARCH 17, 2022

Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Consumers simply have less money to spend. By 2018 it took 53 weeks.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90