Woolworths plans $370 million rebrand, upgrade of its NZ store network
Inside Retail
JULY 18, 2023
Woolworths Group is to rebrand its chain of 194 Countdown stores in New Zealand under the Woolworths name. The rebranding is part of a $370 million, three-year transformation plan for the company which will see older stores revamped and an upgraded customer loyalty program.
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